Digital & Motion Design

Active ETF promotions

As Allspring expanded its ETF offerings, increased paid media investment created opportunities to bring the campaign to life across a wider range of channels, from digital banners on financial websites, to a Times Square billboard, and an New York Stock Exchange (NYSE) closing bell event. As the launch grew in scale, we explored new ways to extend the brand’s visual identity and create engaging experiences across digital and real-world touchpoints.

Times Square Billboard Animation:

I led the creative direction for this project, developing the animation concept and storyboarding the key frames. I collaborated closely with another designer to bring the concept to life through animation for the Times Square billboard.

New York Stock Exchange (NYSE) Closing Bell Event — Animated digital display

In April 2025, Allspring took over the NYSE for a special closing bell event celebrating the launch of its new ETFs. As part of the event’s broader visual campaign, I created an animated MP4 for the arched window above the building’s entrance.

Using Adobe Animate, I brought the ETF branding to life through motion, incorporating the campaign’s colorful quarter circle branding and coordinating the animation with the surrounding digital displays to create a cohesive brand experience.