Event/Conference Design

future proof festival 2025

Allspring returned to Future Proof Festival in 2025 with an expanded booth presence at the annual investment management conference in Huntington Beach, California. I led the booth design concept and art direction, developing environmental graphics and activation assets that brought the “Active Equity” campaign to life. Inspired by the coastal setting, I adapted the campaign’s visual language with a custom surfer illustration and vibrant ETF colors, creating an energetic, immersive brand experience that remained true to Allspring’s identity.

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Standup Banner

Allspring Active Café Menu Standup Banner for Future Proof Festival 2025.

Coffee Label Stickers

Designed the label stickers that were used for the cups at the café stand in the Allspring Booth at the Future Proof Festival 2025.

Sunscreen Label Design

Since Future Proof Festival is always at Huntington Beach, CA, Allspring wanted to hand out SPF to people. Created the label to match with the overall event theme using the ETF brand colors.

Café Menu

8.5×11 in. Café Menu print out that was displayed around the Allspring booth at Future Proof 2025.

Bar Menu

Another 8.5×11 in. printout menu that was displayed around the Allspring Booth during their sessions.