Event/Conference Design
future proof festival 2025
Allspring Global Investments returned to the Future Proof Festival in 2025 with an expanded booth presence at the annual investment management conference in Huntington Beach, California.
I led the concept and art direction for the booth experience, designing the environmental graphics and activation assets. Building on the “Active Equity” campaign, I adapted the visual language to reflect the coastal setting—introducing a surfer illustration and leveraging the ETF color palette to create a bright, energetic environment while maintaining alignment with Allspring’s brand.
Coffee cup label designs
Bar & Café Menu Signs
We had a drink station in our booth and offered a variety of different beverages to people who visited our booth.
Branded labels for mini sunscreen bottles.