Allspring Launches New ETF Campaign

New York Stock exchange (NYSE) closing bell event

December 2024, Allspring Global Investments launched three new ETFs for the very first time. By March 2025, we launched three more ETFs. We had the opportunity to do a marketing takeover at the NYSE for the closing bell event in April 2025. I worked on the creative concept of the whole ETF campaign and art directed the whole look and feel for all the signage and digital space within the building. We were also able to have a billboard spot to promote the new ETFs at Times Square around the same time as well.