Allspring Launches New ETF Campaign

New York Stock exchange (NYSE) closing bell event

In December 2024, Allspring Global Investments launched its first suite of exchange-traded funds (ETFs), introducing three new ETFs, followed by three additional ETF launches in March 2025.

To support the campaign, the brand executed a large-scale marketing takeover at the NYSE for the April 2025 closing bell. The activation included outdoor signage, large-format digital displays, and animated and static screens throughout the building.

I led the creative concept and art direction for the ETF product launch campaign, developing the visual system and overseeing the look and feel across all environmental and digital placements within the exchange. The campaign also extended to a Times Square billboard, amplifying visibility for the ETF launch during the same period.