Digital & Motion Design

Active ETF promotions

As Allspring continued to launch new ETFs, we were able to get a bigger paid media budget to promote it with digital banners on various financial sites, a Times Square billboard, and do the closing bell at NYSE. As this new product launch became bigger, we also started to experiment and do more with our ETF branding.

Times Square Billboard Animation:

I was the creative lead for this project and thought of the concept for the animation and storyboarded the frames. Worked closely with another designer who built out the animation.

NYSE Arch Window Animation – Closing Bell Event

Allspring was able to do a massive NYSE takeover one afternoon during one of the NYSE’s closing bell events in April 2025. One of the assets that we were able to provide an animated mp4 to were their arched windows outside the building. The arched window was above one of the entrance doors and there were digital screens along both the left and right sides of the entrance. Each of our digital screens were showing a different colored ETF quarter circle and featured one of the new ETFs that were launching. I worked on the animation for the window using the ETF branding and made sure it matched the other screens as well. I used Adobe Animate to produce the animated mp4 asset.